I think it’s fair to say that most of us would be happy to be making some money from our blogs – even if blogging is just a side line or even a hobby, getting paid for something you love is still a good deal.
But what happens when it isn’t a good deal? Or when you think it’s a good deal but you have to turn it down anyway?
You know what – it’s ok to say no.
It’s your blog, so it’s your rules and your choice.
When you Have to Turn Down the Opportunity of a Lifetime
The best opportunity financially I ever got offered for my blog came after around a year of blogging – so over a year ago and I still think about it sometimes. I often find myself wondering if I made the right choice, but deep down, I know I did.
What Was It?
I was basically offered a book deal with a UK publisher. The deal was I’d write a blogging related book. They would pay me a good advance plus royalties for the book. They also wanted me to be a brand ambassador for them which would have given me a good monthly income for displaying their advert in my side bar and then extra money for posts every three months.
Why I Turned it Down
It sounds like a good offer right? Well in truth, it was. But (there’s always a but) when I researched the company I found out they were a vanity publisher (you can read more on those here if you don’t know what that means).
So basically, they wanted me to convince other new writers that they were a fab company who would sell their books for them and make them a name, but all they actually wanted to do was to use my recommendation to make money from new, often naïve, authors.
I have no doubt they would have made good on their offer to me. After all, they would have made their money back from what they were paying me on the first six or seven people they conned into paying them to publish their book. So essentially, I would have made a good chunk of money and had a published book out there.
So why didn’t I do it? Actually, there were two reasons:
Firstly, from a purely selfish point of view, many reputable literary agents and publishing companies won’t touch you as an author once you’ve used a vanity publisher.
Secondly, I just couldn’t bring myself to promote a service that was, at it’s base form, a way of conning new writers out of a lot of money, and for some of them, shattering their dreams of ever making it. No amount of money was worth doing that. It would have made me as bad as the people doing the conning.
When You Should Walk Away
The above story is only one reason why you should walk away from a profitable deal on your blog. As a blogger, you’re reputation is important, and unless you want to be associated with some sort of scam, it’s best not to get involved with any thing like the above.
There are also some other reasons to walk away:
You Know You’re Worth More
Many PRs and brand reps will try to get you to work for next to nothing. The really cheeky ones will even try to get you to work for free which you should never be tempted to do (here’s why). Of course it’s these people’s jobs to try to get you to work for as cheaply as possible. It doesn’t mean you have to. If they can’t make an offer that is worth while, walk away.
It’s a Brand or Product That’s Not Relevant to Your Readers
Originally, this point was titled “not relevant to you”, but actually, that could still work. For example, I don’t have children, but a lot of my readers are mums, so if a brand approached me to do some sort of baby product giveaway, I would still consider it because my readers would like it.
Now, say for example your blog is all about saving money, budgeting and general financial advice and a pay day loan company wanted to work with you, in my mind, that would be about as far from your brand as you can get. There’s no harm in saying thanks but no thanks.
If You Feel Uncomfortable in Any Way
If anything at all about the offer you’re given makes you uncomfortable, walk away. It could be that you don’t feel right about promoting whatever it is they want promoting, or it could even be something you can’t put your finger on – just a general bad feeling about it. If this is the case, just say no.
For Literally Any Reason
This one is the real truth of it. It’s your site and only you can decide what goes on there and what doesn’t. You don’t have to explain yourself to anyone. You can be polite of course but you don’t have to give them a reason. A simple “thank you but it’s not for me” is enough.
Have you ever turned down a really good opportunity? Why? Are you glad you did or do you regret it? Let me know in the comments 🙂