5 Places to Market Your Non-Fiction eBooks

Non-Fiction books are both harder and easier to sell than fiction books. It can be harder to find your book’s target market outside of your immediate circle, but once you do, it’s a lot easier to sell your book to those people.

Say you write a romance novel. Finding people who read romance isn’t particularly difficult, but with thousands of book options, convincing them to buy yours over all of the others isn’t always easy. Now say you write a non-fiction book about photography as an example. It won’t appeal to the masses, but once you find budding photographers, it’ll be a much easier sell.

So how do you find the people who your non-fiction eBook can help? Of course you’ll be sharing it on your social media, your blog etc. and below, you’ll find five other places you can find potential buyers for your book.

Quora

Quora is a great place to share your expertise with people who are looking for answers. Users on Quora post questions which other users can answer. Start by searching for topics relevant to your book’s subject matter and look through the questions and see which ones you can answer.

When you find some, answer them. Don’t just drop a link to your book, help the person. If you keep doing this, you’ll start to be seen as an expert in your subject and begin to make a name for yourself. Developing this trust factor is a good way to start getting people interested in you and your book. Of course if your book is hugely relevant, there’s no harm in mentioning it after you answer the question.

Facebook Groups

Naturally, you’ll be in some book promotion groups and that’s great, but you should also look for some groups that are relevant to your book’s topic rather than being specific to book selling. Again, start out by talking to people and helping them where you can. Don’t just drop a book link into a group where no one knows you.

Check the group’s rules. Some groups don’t allow members to share their content, but you can still mention that you have a book that could really help someone. If they’re interested, they will PM you for the link. Some groups have promo threads weekly or monthly where you can share your things. Join in with these only if you’re willing to participate properly and support other people’s things too.

Blogs

Look for blogs that specialise in the topic you’ve written about. Reach out and ask the blogger if you can write a guest post, or if they would like to review your book. If you know these bloggers personally, then most times, they’ll be happy to help out, and you can always offer them a guest post on your blog in return.

If you don’t know the bloggers, then be aware that they may ask for a fee. Don’t be surprised at this and don’t be angry; they’re trying to make a living just as much as you are, and you’re asking them to use their space to promote your book.

Events

Look for events related to the topic of your book. Ideally, you want to be speaking at these events, but if that’s not possible, it’s still worth attending them and networking with like minded people who will be interested in your book.

You could also contact libraries and ask if they would be willing to let you host a talk there. Many libraries have authors come in and give talks, do readings, do book signings etc.

LinkedIn

LinkedIn can be a good place to share your book if it’s particularly relevant to any business sector. Like Facebook, you can share it on your profile for your followers to see, and you will also find groups in pretty much every sector. Again, engage with people before you start link dropping.

The trick to successfully marketing a non-fiction eBook is to know your audience well. Find out where they are and go there rather than waiting for them to come to you.

Do you have any tips to add? Let me know in the comments 🙂

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