Any bloggers out there will know the importance of scheduling tweets. It’s something we have to do if we want to get our posts seen without spending every second glued to Twitter writing tweets about them. Scheduling tweets let’s us load our tweets for each post then just forget about them.
This beginner’s guide to Social Oomph will make scheduling updates quick and easy.
Social Oomph – Making Scheduling Quick and Easy
I hate scheduling tweets. It is so time consuming and so boring – so when I found a way to make it quick and painless, I was so happy I wanted to do a little dance.
I have always used Tweetdeck to schedule my tweets – in total, I would estimate I spent about eight hours a week scheduling tweets (that includes post tweets and book promo tweets).
I really wanted to find a way to schedule my evergreen content to trickle out on Twitter without the one hundred plus hours I estimated this would take.
I first came across the name Social Oomph when I saw Aby from You Baby Me Mummy mention it in a Facebook group.
At the time, I thought nothing of it – I was happy enough with Tweetdeck and my theory is if it’s not broken, don’t fix it. But as I saw it mentioned again, I became curious and went for a look at it.
Social Oomph – The Options
Now I’ll be honest, at first glance, I wasn’t overly impressed. It was just a more complicated version of Tweetdeck. But then I discovered a paid option – yes, it costs money, but it’s not much and the time you will save makes it totally worth it.
There are two paid options actually – I opted for the Twitter only one because I only schedule on Twitter and Facebook and Facebook takes me five minutes maximum.
The other paid option looks pretty good if you want to schedule across a range of social media, but I’m only talking about the Twitter option here.
The Twitter extended option costs just over $6 per fortnight. This works out at less than £10 per month. To save me 32 hours a month, that’s a bargain in my book.
Social Oomph – How it Works
It’s actually really easy once you get the hang of it, although it does look pretty daunting at first glance.
Social Oomph: Single Post Update
- Click on “posting” and then “create new update”
- Choose from a text only update or an image and text update
- If you chose the image update, upload the image
- Write your tweet in the box
- You can now choose from various options of what to do with the tweet. I select “Publish this update at an exact date and time”.
- Select the date and time you want the tweet to go out
Now comes the clever bit where you will save time:
- Once you have selected your date and time, check the box where it says “Recurringly publish at a specific frequency”
- You can then choose how often you want the tweet to recur by choosing an option from the drop down menu
- In the box below that, you select how many times you want the tweet to go out. So if you wanted it to go out every three hours for 2 days, you would select “once every three hours” and enter 16 in the box
- If you leave the box blank or enter a 0, the tweet will go out forever at the frequency you requested.
You don’t even have to worry about wording each tweet differently if you don’t want to.
Social Oomph: Bulk Upload
The bulk upload feature is perfect for your evergreen blasts. It takes a while to set up (depending on how many posts you want to include) but once it’s done, it’s done.
There are a lot of options for this – you can have multiple tweets per post for example, but let’s keep it simple and do one tweet per post.
The first thing you need to do is create a Word document to upload that contains your tweets. Each tweet must be on a separate line (press enter between each tweet – don’t press enter mid-tweet or they’ll go out as separate updates).
The Word document must be saved as a .txt extension with UTF-8 encoding. This is much simpler than it sounds.
To save in the correct format, follow the steps below:
- Click “save as” and choose where to save the file as normal
- Where it says “save as type” below the file name, change “Word document” to “plain text” and click save
- The document will open with a pop up box
- Check “other encoding” and scroll through the list and select “Unicode UTF-8”
You now have a file that’s ready to use.
To set it up on Social Oomph, follow the steps below:
- Click “posting” and select “bulk upload updates”
- Upload your .txt file in the box
- Select the time you want the updates to start
- You can then choose how often they go out and on which days. You can even choose a specific timeslot through the day.
When the list of updates comes to the end, simply re-upload your file as above and start it over again. And if you have any new content to add to it, you can add new ones as you go.
There are so many other things you can do with Social Oomph, but this is just a rough guide to get you started (it’s basically what I wish I had known rather than spending hours puzzling it out as I went).
I hope you found this guide helpful and that Social Oomph saves you the time it’s saving me.
For the record, this isn’t a sponsored post or an affiliate post, I just wanted to share it with you all in the hope that it helps.
You can check out Social Oomph here.