I love blogging – I fell in love with it almost straight away – so it stands to reason that I recommend blogging to anyone who’ll listen.
However, if you run a small business, or are looking to start one, having a blog is one of the most important thing you can do on the marketing side of things.
Let’s Talk Money
Before we talk about why your business needs a blog, let’s consider the costs as that’s something that can put off a lot of small business holders from starting a blog.
Web Hosting Costs
- Hosting: You want your blog to be self hosted when it’s for your business. Right now, you can get a year’s web hosting through Blue Host for £36.72
- Domain name: You can get any UK domain name for 99p for the first year now from 123 Reg (it usually goes up to around £10 per year after that)
So for the site itself, you’re looking at £37.71. You probably won’t even need to spend that as you’ll already have a website and domain name for your business and you can incorporate your blog onto that site.
Now let’s factor in your time.
Let’s say an initial time of ten hours to get all set up, plus three hours a week for writing blog posts and promoting the blog. We’ll keep it simple and work on a rate of £10 per hour for your time.
That’s £1,660 over the year. If writing isn’t your thing, or you really don’t have the time, you can even hire a freelance writer (like me!) to write your posts for you. Obviously this will cost more than doing it yourself, but investing in your business is always worth your consideration.
Total cost = £1,697.71
While that sounds like a large chunk of money at first glance, break it down and consider this:
Where else will you find advertising on a site that can reach an audience that’s perfectly targeted to your business all day every day for that price? If you find anywhere, let me know!
Why Your Small Business Needs a Blog
Chances are, you already have a website for your business. It might be super sleek and well designed, but if it just sits there never updating and never changing, it’s not going to rank highly in search engines unless it’s a very niche thing that hardly anyone is doing. It will also look rather impersonal to any visitors.
Let’s talk about why you need a blog:
As we mentioned above, chances are your website isn’t getting a huge amount of views. Now add a blog to it – one that’s updated regularly with good, useful content and suddenly you will have a stream of visitors to your website.
Every one of those visitors will see your brand and what you do. And as you gain regular readers that enjoy your content, there’s a good chance they’ll share it on their social media, giving even more people a view of a your brand.
As you site gains more traffic and is regularly updated, your search engine ranking will go up which in turn leads to even more visitors to your site.
You will find that your readers don’t immediately rush to buy your product or services. This isn’t a bad thing. It just means that they perhaps don’t have a need for it yet.
When they do have a need for it, as regular readers of your blog, you’ll be one of the first names to pop into their heads when they do need what you offer.
Carrying on from above, when your readers do decide they need whatever it is that you’re offering, they’ll find themselves having to make a decision on where to buy it from.
Who are they more likely to trust?
Someone they have been interacting with and receiving useful advice from that helps them solve problems in their lives relating to your business or a faceless website they haven’t visited before? It’s a no brainer isn’t it.
By sticking within your business’s niche for your blog posts, you are attracting people who are interested in what you’re offering. You are building up a following of people who care about your product or service and the solutions you provide. No other advertising platform can do this as well as your own blog can.
Aa you can see, any small business owner who doesn’t have a blog is missing a serious trick. It’s the best pound for pound advertising you will ever get. If you haven’t started a blog yet, get it on your priority to do list and get on it.
If you need some help in setting up your blog the right way, you can download my book, Start Your Blog Like a Boss: 10 Steps to Set Yourself up for Success. It will guide you through the entire process from branding, to social media, to the actual set up process in easy to understand language.
Do you run your own business? Do you have a blog for it? Let me know in the comments 🙂