Yes, you read that right – this post is about the perfect way to NOT get your content read.
All the classics still stand:
- The over sized pop up that covers the entire screen and has no obvious close button.
- OTT captcha (ok, that only stops it getting comments but still worth a mention).
- Not letting anyone know about your posts – it doesn’t matter how amazing your content is if no one knows it exists.
Last week I encountered something that was on a whole new level of putting people off. It’s the first time I’ve seen it, and I think it’s a new thing, although I may have just been lucky enough to avoid it until now.
I clicked into a post that sounded interesting from Twitter, I can’t remember what it was now because I didn’t actually get to read it.
I read the first paragraph or two, then there was a cut off telling me I had to share the post to read the rest.
I mean on what planet is that going to encourage anyone to share your post?
Why would I choose to share something I haven’t read from someone I have never heard of? The rest of the post could be about absolutely anything. It could be offensive, or just trying to sell something. There’s a fair chance it was neither and was just a genuine attempt to get more shares, but with so much good content to read and share without the bribe, why would I need to ever find out by sharing it?
Had I been able to read the entire post, maybe I would have liked it and shared it, and maybe I wouldn’t. Maybe I would have returned to the blog again and maybe I wouldn’t. But by putting that tactic in place, it has ensured that I will do neither.
Normally, I wouldn’t dream of telling another blogger what they should or shouldn’t do. I don’t think for a second I am qualified to do that, and even if I was, it’s none of my business. Everyone can do whatever they want on their own blog, that’s part of the reason for having a blog so you can express yourself and make that little piece of the internet your own.
In this case, I am willing to make an exception. If this was your blog, or you also do this, please stop now. For your own sake.
By all means, ask people to share, but let them read the post first!
Has anyone else come across this or something similar? Do you do this? Am I being too harsh? Please do let me know your thoughts in the comments 🙂